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Tourists are back in Iceland. But so is whale hunting

Whale watching is a popular tourist activity in Iceland.

Reykjavik, Iceland (CNN) — After a four-year hiatus, Iceland’s last remaining whaling company, Hvalur hf., will resume its hunt this summer, much to the chagrin of tourism officials.

As the Covid-19 pandemic had a devastating impact on Iceland’s tourism industry, backlash over whaling is the last thing many tourism officials want.

“It is actually well known and widely reported that the tourism industry believes that whaling hurts Iceland’s image as a tourism destination,” said Jóhannes Þór Skúlason, the executive director of the Icelandic Tourist Board. “All you need do is look at how whaling is reported on in the foreign press.”

“It is often reported in larger publications with heated coverage,” continued Jóhannes. “In the tourism industry, both in private companies and in public polls; in letters, phone calls, and in other communications, whaling has a very precise effect, and tourism companies feel it the moment whaling enters the discussion again.”

Company representatives have expressed outrage over the planned whale hunt. “The tourism industry and most Icelandic citizens are against whaling,” said Ásberg Jónsson, CEO of Travel Connect, a large travel services company based in Reykjavík.

“It’s saddening and frustrating to hear that this company, Hvalur, intends to resume killing these animals in Iceland. It is very damaging to our country’s reputation. This, in turn, has repercussions for our export and tourism industries.”

Stakes are high as tourism in Iceland ground to a halt during the height of the Covid-19 pandemic. “We are an island, so obviously the barrier to travel here is a little higher than people visiting a neighboring country,” said Sigríður Dögg Guðmundsdóttir, the head of Visit Iceland.

Dependence on tourism

Whale watching is a popular tourist activity in Iceland.

Matthew Williams-Ellis/VWPCS/AP

While Covid-19 wreaked havoc on nations across the globe, many countries aren’t as dependent on tourism as Iceland. Leading up to the pandemic, tourism was the country’s largest export.

According to data from the Iceland Chamber of Commerce, the sector’s growth peaked in 2017 when tourism exports accounted for 42% of the country’s total exports.

In the wake of the pandemic, GDP growth took a hit last year. Activities related to travel bookings, air transport, accommodation and restaurants decreased by 50-75% from 2019. This led to a contraction in the tourism sector by 3.9% of GDP in 2020.

Hvalur last sent its vessels to hunt in the…

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