Environmental campaigners hijacked billboards across Europe in a protest against the advertising of air travel.
Adverts promoting services and products that use fossil fuels should be banned in the same way that those for tobacco products are, the protesters argue.
As part of their direct action, the activists “hacked” billboards in London, Bristol, Manchester, Sheffield, Brighton as well as Paris, Amsterdam, Barcelona, Brussels, Lisbon, Rome and five other European cities.
They pasted subversive adverts over conventional billboards in public spaces such as on main roads and at bus stops.
Street artist Hogre spoofed Ryanair by creating an ad for “Ruinair” with saluting flight attendants wearing gas masks while standing in front of a mound of plastic rubbish. The words say: “Low fares to plastic island.
“World trashing prices from €6,66”.
Designs were also created by artists Street Market Subvertiser, Soofiya, Lindsay Grime and Matt Bonner to highlight the airlines’ use of “greenwashing” – the act of making claims of being eco-friendly when the reality is the opposite.
In his artwork, Darren Cullen mocks greenwashing and business class flights. His satirical artwork, on a huge billboard in London, says: “We’re turning Business Class green with the world’s first on-board golf course.”
“British Airways” advert by Darren Cullen of Spelling Mistakes Costs Lives
(Brandalism)
The advert continues: “In the midst of a climate emergency, we understand concerns that flying Business Class emits three times more carbon emissions per flight than standard class…
“That’s why our new on-board Business Class golf course comes with a free biodegradable golf ball, so even our most carbon-intensive passengers can feel like they’re doing their bit for the environment.”
Another artist, Michelle Tylicki, depicts a plane flying over wildfires, with the words “Fly Responsibly” for her advert that satirises airline KLM.
It comes after swathes of land around the world – especially Europe – burned over the summer while temperatures hit record levels in many countries.
Michelle Tylicki’s “KLM” advert shows a plane flying over raging wildfires
(Brandalism)
The advert also says that the Dutch airline is “currently sued for greenwashing”.
In July, Dutch campaigners Fossielvrij NL, supported by environmental law charity ClientEarth and Reclame Fossielvrij, filed a lawsuit in Amsterdam alleging that KLM has misled the public over how…
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