(CNN) — Going on a vacation might seem like a rather unconventional way to try to improve your sleep habits.
But sleep tourism has been growing in popularity for a number of years, with an increasing amount of sleep-focused stays popping up in hotels and resorts across the world.
Interest has skyrocketed since the pandemic, with a number of high profile establishments focusing their attention on those suffering from sleep-deprivation.
Pandemic impact
The Bryte Restorative Sleep Suite, filled with sleep-enhancing amenities, launched at the Park Hyatt New York in January.
Park Hyatt New York
So why has sleep suddenly become such a big focus for the travel industry?
“When it comes down to it, travelers book hotels for a place to sleep,” she tells CNN Travel, before pointing out that the hotel industry has primarily been focused on things that actually detract from sleep in the past.
“People often associate travel with decadent meals, extending their bed times, the attractions and the things you do while you’re traveling, really almost at the cost of sleep,” she adds.
“Now, I think there’s just been a huge seismic shift in our collective awareness and prioritization on wellness and well being.”
“There has been heightened attention to sleep in the Covid-19 era, and likely, because so many people have struggled with this [sleep],” says Dr. Robbins.
Prioritizing sleep
Hypnotherapist, meditation and holistic coach Malminder Gill has also noticed a change in attitudes…
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