Philippine Experience Caravans to roll out 2023 – Frasco

Philippine Experience Caravans 2023

Team Out of Town Blog Hub (Outoftownblog.com) – The Department of Tourism (DOT) on Monday formally launched its new promotional project that would herald the country’s rich heritage, arts, and culture through a series of caravans in the first quarter of 2023.

Tourism Secretary Christina Garcia-Frasco launched the Philippine Experience: Culture Heritage, and Arts Caravans on Monday at the Philippine Tourism Industry Convergence Reception attended by President Ferdinand R. Marcos, Jr., First Lady Louise Araneta Marcos, Vice President Sara Z. Duterte, and top officials and executives of the various tourism industries.

“The Philippines ushers in a new era for tourism built upon the strength of our cultural identity, our unity as a nation and renewed global interest in our country’s offerings. Our shared tourism governance will spell the success of our aspirations for a sustainable, inclusive, and resilient tourism industry. Together, we will transform the Philippines into a tourism powerhouse in Asia,” the tourism chief said, noting that the DOT is positive on the prospects of tourism recovery and economic resurgence as the Philippines has remained a top-of-mind destination among international travelers this year having earned numerous accolades from prestigious award-giving bodies and travel publications.

The launch of the caravans is part of the recalibration of tourism products centered around the country’s “Filipino-ness” and its unique and defining cultural attributes as a nation.

The project will highlight the Filipino brand and identity in all aspects of the travel and tourism experience which will facilitate cultural tourism circuit development focused on heritage, culture, and arts to enhance current tour and domestic circuit offerings, which include thematic experiences on Food and Gastronomy, Pilgrimage and Wellness, Festivals, Living Cultures and Heritage, and the Arts.

It also aims to link key destinations to lesser known destinations, as well as expand the country’s tourism portfolio that includes sun and beach offerings, nature-based tourism, diving, food, education, health, MICE, and farm tourism.

Frasco, who is a native of Cebu and the former mayor of Liloan town, said the program drew inspiration from the province’s Suroy Suroy Sugbo, a tourism promotion and marketing strategy initiated by her mother Gov. Gwendolyn F….