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18 AWESOME Things to Do in Sapporo, Japan (2023 Guide)

Sapporo, Japan, Things To Do In Sapporo

From viewing the biggest zoo in the country to enjoying a pint of freshly brewed beer at the Beer Museum, here’s our list of the absolute best things to do in Sapporo, Japan.

Japan is a top destination for tourists, with many attractions in Hiroshima, Kyoto, and of course, the beautiful island of Hokkaido.

The capital of Hokkaido, Sapporo, is a bustling commercial hub with so much to offer for tourists like shopping spots, sightseeing, festivals and events, and great Hokkaido delicacies.

Attend the Sapporo Snow festival, one of the best things to do in Sapporo

Our Guide to the Best Things to Do in Sapporo

While making your plans to visit the best things to do in Sapporo, remember to include Japan’s greatest winter festival – Sapporo Snow Festival – that is held annually every winter, so don’t forget to pack your winter clothes.

Along with this amazing event, here are 18 awesome things you can do in Sapporo:

Sapporo TV Tower Observation Deck

Built in 1956, the Sapporo TV Tower is smack dab in the heart of Sapporo city, towards the end of Odori Park that divides the city into North and South.

With its height of 90 meters, it offers a magnificent 360-degree view of the city and a great vantage point to watch the festivities going on in Odori Park, such as the Snow Festival.

On a clear day, the observation deck will offer great views spanning wider than the city toward the Sea of Japan and makes for amazing photos of winter decorations in the Park and the city lights at night.

The Sapporo TV Tower is connected to an underground shopping town – Aurora – filled with great shops and merchandise where you can shop to your heart’s content. How cool is that!

  • Address: 1 Chome Odorinishi, Chuo Ward Sapporo (inside Odori park)
  • Opening hours: every day from 9:00 AM – 9:50 PM
  • Price: Adults 1000 yen, Kids age 6-15 500 yen, Kids 5 and under FREE
  • Website:

Reservations can be made to access the Tower after closing.

Sapporo Tv Tower, Japan
Sapporo TV tower

Odori Park

It may not look like it at first, but Odori Park is one of the best parks in Japan, with a lot of activities to do for the day.

Odori Park spreads over a space of 15 blocks and is also the location of the biggest winter event, the Snow Festival, held every year.

It is referred to as a park but it is more of a street located in the middle of the business district.

Along with it, you will find locals and tourists relaxing and taking strolls in the park, taking a break from the…

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