Just a 30-minute train ride from central London, the town of Richmond wasn’t on most Americans’ radar until “Ted Lasso” ascended to pop culture prominence. The hit Apple TV+ series is set and partly filmed there, providing viewers plenty of shots of cobblestone paths, cozy lanes filled with colorful shops and beautiful green spaces.
On a recent trip to London, I decided to explore the idyllic-looking destination for myself. The journey was an easy Overground train ride from Camden Town, where I was staying at my friend’s flat. Upon arriving at Richmond Station on a Tuesday morning, I saw signs advertising a “Ted Lasso” walking tour but otherwise just the ordinary flow of commuters and locals going about their day.
I opted to show myself around town and soon found it was even more charming than I’d imagined. To inspire more travelers to add Richmond to their U.K. itineraries, I’ve compiled my favorite bites, activities and more below.
First Things First, The ‘Ted Lasso’ Pub
Although I skipped the guided “Ted Lasso” tour offerings, I still wanted to see the most popular filming location ― the titular character’s local pub.
The walk from Richmond station (which also services the London Underground and National Rail systems for alternate access) brought me right down the high street, so I took my time, popping into several cute shops along the way.
The town also features a number of little lanes and charming alleys, including the one where Jason Sudeikis’ Ted Lasso lives as the coach of the fictional English Premier League soccer team, AFC Richmond. Paved Court, as the pedestrian street is called, is lined with small businesses, including several with photos of the show’s cast in the window and at least one selling AFC Richmond-branded souvenirs.
At the end of Paved Court, you arrive at The Prince’s Head, the 300-year-old pub that serves as the exterior for The Crown & Anchor on “Ted Lasso.” Although the interior is not shown in the series, it’s clear the pub has embraced its TV fame, with AFC Richmond gear on display and by far more American tourist patrons than I saw anywhere else in Richmond.
The pub is right next to Richmond Green, a lovely park that viewers will also recognize from the show.
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