The author and influencer Christina Najjar — known to her more than two million social media followers as Tinx — spent eight formative years in the Bay Area of Northern California, attending Stanford University, where she majored in English, and working in San Francisco for the Gap, Poshmark and other companies. During her time in the region, she frequently decamped to wine country seeking revelry and respite.
“I’m a super fan of Napa,” she said during a recent telephone interview. Ms. Najjar, who lives in Los Angeles, was fresh from BottleRock, an annual music festival held at the Napa Valley Expo. “I have my old favorites, but I’m always looking for the next big thing. Right now, for me, that’s Realm Cellars, this top-notch cabernet producer that’s renovating its tasting rooms and reopening this fall.” She’s also excited about NOMA, a cafe, market and gathering place opening next month in downtown St. Helena. “It’s Napa’s version of Erewhon,” she said, referencing the high-end organic supermarket, “and you know we love Erewhon.”
For Ms. Najjar, the well-heeled haunts of Napa Valley exude “rich mom” energy — Ms. Najjar, 32, is internet famous for satirizing wealthy mothers in various parts of the world; her Rich Mom sweatshirts routinely sell out. But you need not empty your bank account to make the most of a romp down the Silverado Trail, the 29-mile route that runs along the eastern edge of the valley. “You can keep it casual, bike around, or pile into a party bus with a bunch of your friends and split the cost,” she said. “You do want to think about transportation if you’re going to have more than a few glasses.”
Ms. Najjar’s first book, “The Shift,” a guide to dating and self-empowerment, was published in May and made its debut at No. 3 on The New York Times’s best-seller list. (“BottleRock was my way to celebrate,” she said.)
Here are five of her favorite places to visit in Napa.
1. Faust
The tasting room of this highly rated cabernet sauvignon producer occupies a Victorian home built in 1878 — locals call it Faust Haus — and every room features a singular style of art and décor. “It’s one of the coolest places to taste in wine country, period,” said Ms. Najjar. “The setting is enough of a reason to go, but on top of that, there’s their cab,” which comes from Coombsville, an area of Napa Valley known to produce cabernet sauvignon with rich fruit flavor and refreshing acidity….
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