Alice Pizza Debuts its First Franchise in Asia with Famed Thin, Light, and Crispy Servings in Buzzing Wan Chai District, Hong Kong
Alice Pizza, the celebrated leader in Roman teglia pizza and named among the Top Pizzerias in Italy 2023 by esteemed rating platform Gambero Rosso, brings its rectangular, pan-baked recipe to Hong Kong in early September in buzzing Queen’s Road East, Wan Chai. True to Rome’s heritage of deliciously thin, light, and crispy pizza sold ‘al taglio’ (by the cut), most ingredients used are imported from Italy for the brand’s first franchise in Asia.
Unveiled in Hong Kong by prime brand distributor and pioneers of luxury Bluebell Group, Alice Pizza is a master of Roman pan (teglia) pizza, which goes into the oven in large rectangular baking tins and emerges within 10 minutes to be served ‘al taglio’ – cut into pieces and sold by weight. It has sold 7 million kg of pizza since opening in 1989, and through its artisanal excellence and entrepreneurial ingenuity became Italy’s first pizza chain.
Originally consumed as street food by workers on the go, this easy-to-buy and convenient-to-eat ‘al taglio’ style of pizza was invented in Rome and is now common throughout Italy. Freshly baked pizzas are cut according to each individual’s preferred size and quantity and purchased per gram or kilo. This tradition allows more flavors to be enjoyed at one time in a true pizza-tasting experience, whether solo or shared with family and friends.
Up to 28 pizza lovers can dine in at tables lining the front wall of windows at the new Hong Kong branch, with takeaway and delivery options available. The prime Wan Chai location is less than 10 minutes’ walk from the MTR station and nightlife area, ideal for a light lunch, casual dinner, or snacking throughout the day.
Almost two dozen different toppings will be available daily from a dedicated pizza menu spanning classic flavors, vegetarian and vegan offerings, and more than 10 innovative choices that will excite pizza connoisseurs and gourmets seeking Italian comfort food – cooked in an Italian-made multi-chambered electric oven identical to that used by its sister shops around the globe.
The popular international chain, which now embraces almost 200 pizzerias in Italy and beyond, was founded by Domenico Giovannini in Via delle Grazie at the edge of Vatican City in central Rome. Its award-winning creations begin with Italian…