The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), held its corporate social responsibility activity last August 23-24, 2023 as the agency continues to strengthen its commitment to sustainable tourism. The CSR program was done in partnership with Haribon Foundation, which provided proper awareness training, educational sessions, and hands-on environmental activities for the participants in the La Mesa Nature Reserve and the Southern Sierra Madre Mountains. Content creator Cha Ocampo also joined TPB’s CSR program, as one of the leading advocates for environmental awareness in the Philippines.
The program kicked off in the La Mesa Nature Reserve where participants went through a guided tour of the Petron Trail. This immersive activity served as an opportunity for them to learn more about the Philippine native trees and understand the species’ importance in sustaining biodiversity.
TPB also participated in a community native nursery activity in Tanay, Rizal to study how seedlings are correctly prepared for planting. Facilitators and community partners guided the TPB participants to increase their knowledge of forest restoration.
Environmental advocate and content creator Cha Ocampo shared that the more people know about nature, the more they are able to understand how to conserve it. “As we were educated during the CSR program, we learned that native trees help recover and, at the same time, expand forest habitats for native species of plants and animals. They also protect watershed and freshwater resources to support the livelihood of local people. All of these new learnings are crucial information for forest conservation,” she said.
Apart from investing in environmental education, TPB also joined the Forest for Life Movement’s Adopt-A-Seedling Program on August 24, 2023. Through this program, TPB was able to plant 1,250 native seedlings in the Southern Sierra Madre Mountain…