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One Year and Counting: Lionsgate Play & PLDT Home Celebrate a Successful Partnership in the Philippines
PLDT Home and Lionsgate Play Celebrates One Year of Successful Partnership
Lionsgate Play (LGP) and the Philippine Long Distance Telephone Company (PLDT) have just marked a significant milestone as they celebrate the first anniversary of their successful partnership. Over the past year, this collaboration has seen the video-on-demand (VOD) platform build strong brand awareness and generate massive trial rates — the highest ever in PLDT history.
June 2022, wasn’t the easiest time to launch a VOD service. It was right after the pandemic, and many Filipinos had already gotten accustomed to other VOD services. Yet LGP stepped up to the challenge, differentiating itself quickly from the competition with its edgy, irreverent, and high-octane titles.
#PlayMoreBrowseLess
Though Lionsgate Studios owns a vast library of over 17,000 titles, they don’t overwhelm the audience with an excessive amount of releases. Instead, LGP curates a selection of content to captivate the audience, enabling their audience to #PlayMoreBrowseLess. To do so, LGP draws on the most exciting current releases with exclusive rights to premiere TV shows from LGP’s US parent network STARZ, as well as smash hits from the premium Lionsgate library. From time to time, LGP also secures Academy Award®-winning films from other studios.
“Since the grand launch of the partnership in June 2022, PLDT Home’s collaboration with Lionsgate Play has introduced a fresh wave of entertainment to its valued Filipino customers,” says Evert Miranda, PLDT Home Vice President and Digital Services Head of Product & Marketing (Beyond Access). “The partnership allowed customers to immerse themselves in a world of unlimited entertainment courtesy of Lionsgate Play’s wide array of international and award-winning content.”
Over the past year, the LGP audience gravitated towards LGP’s box-office titles, which include franchises like John Wick, Hunger Games, Twilight, and Saw. Bruce Willis’ new, never-before-seen movies like APEX and Corrective Measures were popular watches, as were unique, intriguing series like Spartacus, Power, Gaslit and The Serpent Queen.
LGP subscribers can continue to look forward to exclusive titles like the…
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