Like many other airlines, Virgin Atlantic puts on frequent promotions for buying points through its buy, gift, or transfer Virgin Points feature.
As is always the case, speculatively buying points might not be the best idea; however, it can be lucrative to take advantage of sweet spots in premium cabins, or to top up your account for an upcoming redemption.
With the latest promotion, Virgin Atlantic is selling Virgin Points with a 70% bonus for a limited time, and will then lower the bonus down to 60% for a longer duration.
Buy Virgin Points with a 70% Bonus
Until October 3, 2023, Virgin Atlantic is offering up to a 70% bonus on purchased Virgin Points.
You’ll receive a greater bonus as you purchase more Virgin Points, which is structured as follows:
- Buy 5,000–24,000 Virgin Points and get a 20% bonus
- Buy 25,000–69,000 Virgin Points and get a 40% bonus
- Buy 70,000–124,000 Virgin Points and get a 60% bonus
- Buy 125,000–200,000 Virgin Points and get a 70% bonus
It’s worth noting that this is advertised as an “early bird” deal. From October 4–23, 2023, the biggest bonus you can receive drops down to 60%.
A 70% bonus on purchased Virgin Points is in line with the best-ever offers, so it’s worth considering if you stand to benefit.
Normally, Virgin Atlantic sells points with a base price that varies, depending on where you live.
If your account is registered in the UK, the standard rate is £15 (~$18 USD) per 1,000 Virgin Points, prior to taxes, fees, and any bonuses. This works out to a cost of 1.5 pence per point, which is equivalent to 1.8 cents per point (USD).
If your account is registered in the United States, the standard rate is $25 (USD) per 1,000 Virgin Points, prior to taxes, fees, and any bonuses. This works out to a cost of 2.5 cents per point (USD), not accounting for any taxes and fees.
No matter where your account is registered, there’s a transaction fee of £15 or $22 (USD), which is added to the total cost of your purchase, and increases the cost per point accordingly.
If you were to take advantage of the 70% bonus promotion, you’re reducing the acquisition cost down to 1.48 cents per point (USD) for transactions in US dollars, and down to 0.89 pence per point for transactions in British pounds.
0.89 pence is equivalent to around 1.08 cents (USD), which is clearly much lower than the acquisition cost for accounts subject to purchases…
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