Smart is one of the first communication services providers in the Asia Pacific region to adopt Telecom Subscriber Insights, with Searce providing technical implementation support.
Insights into how subscribers consume mobile data and gaps in rural coverage will guide the development of Smart’s services, including those built with Google Cloud’s generative AI capabilities.
Manila, Philippines – Smart Communications, Inc. (Smart), the mobile services arm of PLDT Group, and Google Cloud today announced a collaboration to improve the accessibility of essential digital services for Filipinos, with Searce providing technical implementation support. Under this collaboration, Smart will become one of the first communication services providers (CSPs) in the Asia Pacific region to adopt Telecom Subscriber Insights, Google Cloud’s AI-powered solution that ingests data from various sources, provides contextual insights on subscribers’ propensity to consume services, and presents personalized recommendations to their devices for activation.
With the Philippines’ digital economy set to grow 20% year-on-year between now and 2025, mobile connectivity plays an increasingly central role in how Filipinos access essential services like food, transport, and the purchase of daily items. By leveraging Telecom Subscriber Insights to analyze customer data securely hosted on Google Cloud, Smart will gain richer perspective into how Filipinos interact with digital services and the pain points they face in everyday usage—informing the development of services that equip Filipinos to better understand, manage, and optimize their mobile data…