Filipinos have always eagerly anticipated Christmas and most consider this as their favorite time of the year. In fact, the Philippines is known as the country with the longest celebration of Christmas!
To further make the holiday season more joyful, Jollibee launched its Christmas campaign last October. With the theme of “Make it Christmas with Jollibee Joy” – it highlights how everyday moments can be occasions to celebrate the joy of the season.
“We want to make sure our customers feel the warmth and joy of the season, be it through our delicious food or their delightful experiences whenever they go to a Jollibee store. We want to remind everyone that even the simplest of joys can make this Christmas extra meaningful and wonderful if it is shared with loved ones”, says Dorothy Dee-Ching, VP – Marketing of Jollibee.
Brightening the Holiday season across the country
One other proof of Pinoys love for the holidays is their penchant for bright Christmas lights and colorful decorations, all of which adds to the happy and festive atmosphere. As part of its Christmas campaign, Jollibee is making sure that its customers can have this delightful experience in their stores.
Jollibee opened their nationwide Joyful Christmas Stores last November 9 with simultaneous events in Manila at Jollibee BGC Triangle Drive, in Davao at Jollibee Quimpo, and in Cebu at Jollibee General Maxilom. Jollibee officials, media and other esteemed guests gathered to launch it in a unique way –through a ceremonial lighting of the stores with a giant socket and plug. This officially commenced the lighting of 10 flagship Jollibee stores across the country, with another 100 stores with their own merry light displays.
Sharing Joy and Happiness this Christmas
For Luzon and Visayas stores, the brand partnered with another world-class brand known for spreading happiness – Coca Cola Philippines. “We are glad to partner with a brand like Jollibee that shares our values and principles. We are both dedicated to offering delightful food and beverages to all, with the same commitment to making the world better and brighter. We invite you to explore Jollibee’s festive stores, perfect for celebrating the Filipino spirit this Christmas season”, said Tony del Rosario, Coca?Cola Philippines President.
The Jollibee BGC branch went all out with joyful carolers, lively light dance…