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Marriott’s New Apartments by Marriott Bonvoy Brand Concept

Marriott Launches Apartments by Marriott Bonvoy, a New Brand Concept

In November 2022, Marriott announced that it’ll launch Apartments by Marriott Bonvoy as its latest brand concept. While the first property has yet to open, once the brand launches, Apartments by Marriott Bonvoy will add fully serviced apartments to the available types of accommodations in Canada and the United States under the Marriott umbrella.

We now know some more details about what members can expect from participation in the Marriott Bonvoy program, in advance of the launch in December 2023.

Mariott’s New Apartments by Marriott Bonvoy Brand Concept

When Marriott initially announced details of the new brand concept, its intention was to design and build Apartments by Marriott Bonvoy from the ground up. Developers were invited to learn more about the Apartments by Marriott Bonvoy brand and submit proposals.

Apartments by Marriott Bonvoy will aim to tap into the upper-upscale and luxury markets, and will be distinctly different from Marriott’s current extended-stay brands, such as Residence Inn and TownePlace Suites. The biggest difference is that Apartments by Marriott Bonvoy will not offer traditional hotel services, such as food and beverage outlets, meeting spaces, and retail stores.

Rather, guests will be offered daily housekeeping services, as well as the following guaranteed amenities:

  • Separate living room and bedroom
  • Full kitchen
  • In-unit washer and dryer

As for the brand’s positioning in the upscale and luxury segments, I’d imagine we can expect Apartments by Marriott Bonvoy to follow a design-forward approach, similar to the Autograph Collection and Tribute Portfolio brands.

Apartments by Marriott Bonvoy will first launch in US and Canada. Notably, Marriott Executive Apartments is a similar concept that already exists in 16 countries, but not in North America.

Earn and Redeem Points for Apartments by Marriott Bonvoy Stays

In terms of Marriott Bonvoy elite benefits at these new apartments, Marriott has revealed what members can expect from their stays.

First off, all properties will participate in Marriott Bonvoy, and all guests will enjoy complimentary Wi-Fi.

Members will earn 5 points per US dollar spent at Apartments by Marriott Bonvoy, which is lower than the rate of 10 points per US dollar spent at full-service brands.

On the other hand, you’ll earn one elite qualifying night per night stayed, which is an improvement to the trend of crediting one elite…

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