After a three-year hiatus, AIR MILES is relaunching one of its signature promotions, Shop the Block. Shop the Block allows collectors to earn Bonus Miles when shopping with a number of different partners.
On this year’s edition, you stand to earn up to 1,000 bonus AIR MILES, worth up to $105 (CAD), by making purchases with just four partners.
AIR MILES Relaunches Shop the Block Promotion
AIR MILES is once again holding one of its signature promotions, Shop the Block, from December 7–18, 2023, until 11:59pm Eastern Time.
The last time this promotion was held was in 2020, and its relaunch comes after BMO’s acquisition and subsequent reinvigoration of the AIR MILES program.
Simply put, Shop the Block lets you earn bonus AIR MILES when you shop and earn with with different partners. Through the promotion, you stand to earn the following additional Bonus Miles:
- 100 Bonus Miles when you shop at two different partners
- 200 Bonus Miles when you shop at three different partners
- 1,000 Bonus Miles when you shop at three different partners
As a fixed-value rewards currency, AIR MILES are valued at 95 AIR MILES = $10 (all values in CAD). Thus, 100 Bonus Miles are worth $10.54, 200 Bonus Miles are worth $21.05, while 1,000 Bonus Miles are worth $105.26.
This year’s requirement of four different partners to earn 1,000 Bonus Miles is easier to attain than the last iteration of the promotion, which needed five different partners.
To participate in the promotion, you must first opt in by logging into your account on the AIR MILES website or app.
For your purchases to qualify, you must earn at least one Reward or Bonus Mile with each partner. This means that merely making a purchase with AIR MILES partners won’t necessarily count towards the requirements.
To illustrate this, at Metro grocery stores in Ontario, you’ll only earn 1 Reward Mile for every $20 in general purchases, plus Bonus Miles when you buy featured products. You won’t earn AIR MILES otherwise.
It’s also important to keep in mind that your purchases must be made with different partners. But with more new partners and ways to earn AIR MILES, it’s easier for you to do so than it has been for the last couple of years.
For this promotion, purchases made through the following means to qualify:
- In-store partners
- AIR MILES Receipts
- AIR MILES Shops
- Card-linked offers
- AIR MILES Travel
In-store partners include Metro grocery…
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