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21 Most Beautiful Towns in Europe to Visit

Spiaggia Positano (Positano Beach)

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Today, we’re taking you on a journey through the most beautiful towns in Europe. These aren’t just your typical tourist destinations – we’re talking about the hidden gems, the towns that exude an undeniable charm and hold a world of history in their narrow streets and quaint squares.

It’s one thing to visit Europe and spend time in Paris, Berlin, or Amsterdam. It’s a whole difference experience to visit these off-the-beaten-path destinations and enjoy their cobblestone streets, half-timbered houses, and whitewashed buildings.

Spiaggia Positano (Positano Beach)

Most Beautiful Towns in Europe to Visit

1. Positano

Aerial View of Positano, ItalyAerial View of Positano, ItalyAerial View of Positano, Italy
Kyle Kroeger / ViaTravelers

When most people visit Italy, they head to a big city like Florence, Venice, or Rome. But Positano, a tiny Amalfi Coast village, is worth a detour. People from the northern coast have considered it a vacation destination for thousands of years—the ancient Romans had holiday villas in Positano, where they could enjoy the cool sea breeze, mild climate, and lush landscape.

In the 20th century, it became a luxury destination for the rich and famous. American author John Steinbeck once wrote that the city “is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.”

Today, Positano remains a beloved but underappreciated gem with a pleasant climate throughout the year and at least three cliffside beaches. History lovers will also enjoy exploring this tiny village, which features historic churches, unique artwork, and ancient ruins open to tourists.

These include one-of-a-kind Roman crypts and the remainder of a first-century villa famous for its preserved bright colors. If you dream of escaping to a seaside oasis, Positano could be the perfect destination. 

See Related: Italy Itinerary: How to Plan 7-10 Days in Italy

2. Interlaken 

Beautiful Mountain Town of Interlaken, best things to do in InterlakenBeautiful Mountain Town of Interlaken, best things to do in InterlakenBeautiful Mountain Town of Interlaken, best things to do in Interlaken
Kyle Kroeger / ViaTravelers

When you arrive in Interlaken in Switzerland, you might feel like you’ve stepped into a fairy tale. The charming village lies amid the Alps, between Lake Thun and Lake Brienz.

Surrounded by peaceful waterways and overlooking some of the most breathtaking scenery of the mountains, Interlaken became popular in the 19th century as a destination for landscape painters. Eventually, it became a spa resort for…

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