British Airways is rolling out a new service for passengers.
Those on board BA planes will now be able to use messaging apps on flights free of charge from next month.
The airline said the changes will enable passengers to book seats on alternative flights, including those operated by other carriers.
The airline said it will roll out the service over two weeks from April 3, enabling travellers to send and receive text on apps such as WhatsApp, iMessage, FacebookMessenger and Teams.
All the carrier’s Gatwick aircraft and more than 80% of its Heathrow-based fleet have wifi, with the remainder expected to be fitted with the technology by the end of 2025.
Passengers must register with British Airways’ free loyalty scheme to use complimentary onboard messaging, which will be restricted to a single device per person.
Those wanting to use apps to send or receive images, videos or attachments, browse the internet or stream content can purchase passes costing between £4.99 and £21.99.
Enhanced wifi access is part of British Airways’ £7 billion “transformation plan”.
British Airways boss Sean Doyle
(PA Archive)
This includes developing a new mobile app and website, which will improve assistance given to customers whose flights are cancelled.
Passengers entitled to hotel rooms and food will also be sent vouchers direct to their electronic devices.
Difficulties accessing call centres or finding staff at airports means customers of all airlines are often forced to pay up front for food and accommodation during disruption, and later submit claims for reimbursement.
This leads many passengers to miss out on what they should receive under consumer laws because they are unaware of their rights or cannot afford the costs.
It comes as Bangkok and Kuala Lumpur were added back on the British Airways map.
Television presenter Steph McGovern hosted an event for the airline in the City of London on Monday night, at which she told bosses: “I’ll be honest with you, I hate the app.”
Chief commercial officer Colm Lacy replied: “I wish I had a pound every time I heard that statement.”
He added: “Having a new technology platform allows us to do things that we just can’t do on our existing platform. It’s all about personalisation.”
Other areas included in the “transformation plan” are new short-haul and first class seats, using AI to boost…
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