British Airways Increases Alaska Airlines and American Airlines Award Pricing

Once again, British Airways Executive Club has devalued Alaska Airlines and American Airlines awards booked with Avios. 

As first reported by One Mile at a Time, award pricing for Alaska Airlines or American Airlines flights has increased for the second time in just seven months. Compared to this time last year, some award costs have nearly doubled, while others have spiked significantly.

Fortunately, you may be able to book the same flights for less, either by using a different flavour of Avios or by using different loyalty programs altogether.

British Airways Devalues Alaska Airlines and American Airlines Awards Again

In December 2023, British Airways increased the cost of booking Alaska Airlines and American Airlines flights with Avios by as much as 32%. 

Unfortunately, the cost has risen yet again with another no-notice devaluation of awards from British Airways Executive Club.

As a reminder, British Airways Avios have historically been great to use for shorter-haul flights in economy or business class around the world. This used to include flights with American Airlines and Alaska Airlines, which are both oneworld airlines, to destinations across North America.

British Airways no longer publishes an official award chart for travel with British Airways or partner airlines; however, pricing had been consistent with the previous charts until the recent changes were implemented.

It appears that only the first four distance bands in the historical chart have been affected this time, which means that flights longer than 3,001 miles haven’t seen the same devaluations.

The below chart shows the former cost in Avios for economy flights with Alaska Airlines and American Airlines in each distance band, as well as the new prices through the two devaluations.

(Note that the percentage shown is the difference between the original pricing and the devalued pricing, and not incremental changes between devaluations).

The below chart shows the former cost in Avios for business class flights with Alaska Airlines and American Airlines, as well as the new prices through the two devaluations.

As you…