Building a following across eras

As you might imagine, we have a rich collection of stories from this company going back to the 1920s. Of all of the gems in our archives, this message has always resonated the most with me. Written near one century ago, it speaks to a “hope” and “dream” for how to build a company over time, focused on the “right” values – providing a high-quality experience that fosters loyalty and trust, bringing repeat and referred customers over time. Yet, this is incredibly difficult to sustain; if it were easy, everyone would do it. New managers, new ways to adapt to a challenging environment, and the pressure of short-term goals can impact an organization’s ability to Build a Following. As we enter our second century in just a few months, this belief remains central to our philosophy and business model. We are proud to sustain Arthur Tauck Sr.’s dream: In 2024, approximately 55% of our guests are repeat travelers, with more than 30% coming as referrals from these loyal guests. Sometimes, things can feel “old-fashioned,” yet they are as timeless and relevant as ever as we step into our second century.

New Eras at Tauck

We gathered recently for our annual Fall Company Meeting. Three generations of the Tauck family were present, along with our Board of Directors and approximately 350 of our home office team. Our theme this year was “Eras,” as we have several important milestones to recognize at this time – some represent endings, and others, new beginnings.

One era is moving to our 2^nd century – something that so few companies can experience, and an opportunity we value and respect deeply. A second era is marked by a new strategic plan that will guide us through 2026-2030. And finally, we celebrated several new leadership eras:

• After a rewarding 18 years as CEO, I have moved to a new role as Chairman of our Board.
• Our President of 13 years, Jennifer Tombaugh, is now CEO.
• Jeremy Palmer, who has been with Tauck since 2007, is now President.
• Two members of our management team were promoted to our Executive Team.
• Arthur Tauck Jr. is now Chairman, Emeritus.

These changes, a culmination of thoughtful planning, enable us to move through future eras with remarkable calm and confidence, and for this, we are so grateful.

Tauck at 100 & Moving Forward

Our company possesses a…