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AirAsia Philippines has partnered with American Tourister to create stylish and functional travel accessories.
AirAsia Philippines collaborates with American Tourister to elevate travel style by offering an exclusive line of chic and practical luggage designed for contemporary adventurers.
MANILA, PHILIPPINES —AirAsia Philippines enhances its guests’ travel experience with a touch of elegance, marking a significant milestone through its pioneering brand licensing partnership. This collaboration between AirAsia brand Co. (Abc), the dynamic brand management and intellectual property development division of Capital, and American Tourister, a renowned global leader in luggage and lifestyle products, promises to elevate both style and functionality for travelers.
This partnership represents a transformative shift for travelers eager to embark on new adventures while showcasing their individuality with stylish, high-quality travel gear. Not only does this collaboration elevate the visual appeal of travel, but it also significantly strengthens AirAsia’s foothold within the travel community. This initiative underscores the airline’s unwavering commitment to enhancing travel experiences, making journeys not only more accessible but also incredibly comfortable. Ultimately, it offers a genuine lifestyle enhancement for those who seek to explore the world with confidence and flair.
“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal — a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travellers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation, while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them.” Capital A CEO Tony Fernandes said.
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