Out of Town Blog
New Balance Announces New 1000 Colorways Launching Exclusively at Foot Locker
Ambassador Eladio Carrión stars in the global campaign featuring Darkoo supporting the launch of new colorways.
Manila, Philippines — New Balance is proudly unveiling two fresh colorways of the iconic 1000, exclusively available at Foot Locker. This exciting launch is highlighted by a global campaign that showcases brand ambassador and Latin GRAMMY-winning singer-songwriter Eladio Carrión alongside the talented Nigerian-British singer-songwriter Darkoo. Their energy and unique styles perfectly embody the spirit of these new sneakers, making this collaboration a celebration of creativity and culture.
Through this enduring partnership, New Balance and Foot Locker are consistently enhancing their collaborative impact on the ever-evolving landscape of youth culture and sneaker subcultures worldwide. This campaign beautifully encapsulates the distinct essence of the New Balance 1000, honoring its innovative spirit and roots from the turn of the millennium, while also celebrating its one-of-a-kind design that stands out in a crowded marketplace.
First launched in 1999, the New Balance 1000 showcases a groundbreaking design that embodies the distinctive Y2K aesthetics of its time. This sneaker stands out with its sleek and streamlined silhouette, accentuated by bold overlay panels that add depth and character. The intricately segmented and sculpted sole unit not only enhances its visual appeal but also provides exceptional comfort and support. Additionally, the nylon eyelets contribute a touch of retro flair, making the 1000 a perfect blend of nostalgia and modernity. This sneaker is a striking departure from traditional designs, effortlessly integrating into today’s sneaker culture while exemplifying New Balance’s renowned craftsmanship and authenticity.
Born in the heartland of Kansas and nurtured in the culture of Puerto Rico, Eladio Carrión stands out as a Latin GRAMMY-winning, multi-platinum rapper and singer-songwriter who has emerged as one of the most magnetic talents in contemporary Latin music. His unique artistry is underscored by an impressive five albums that have soared into the top 10 of Billboard’s “Top Latin Albums” chart, demonstrating his wide-ranging…
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