The world is shifting the 9-5 as we know it. AI is threatening job positions, there are layoffs, recessions are looming, and meanwhile, the price of everything is going up.
We’ve been saying this for years, but your life experience, your passion, and your skills might be your biggest safety net, and your best opportunity for income going forward.
If you’re not profiting from what you love doing and what you already know, then you could be leaving a lot of potential on the table!
We’ve been huge proponents of starting something of your own — something that’s yours and can’t be taken away from you.
This is what we’ve believed since the start of Goats On The Road — wayyyy back in 2012 (yeah we’ve been around for awhile!)
But, it’s especially relevant these days.
The truth is, a lot of what we used to rely on — stable jobs, steady income, predictable growth — feels pretty shaky right now.
But, don’t worry, it’s not all doom and gloom! There’s a way for you to overcome these challenges, which is what I’ll get into in this article.
Most people think they need more credentials to start an online brand. And actually, this is where most people get stuck —spending time on certifications, waiting until they have a bigger following, and taking more courses to learn more about the topic that they already know!

But the truth is:
You’re already sitting on something people would pay to learn — you just don’t realize how valuable it is (yet)!
We’ve helped more than a thousand people start online brands around their passions, skills and experiences, based on what they already know.
Meaning, they didn’t have to spend tons of time adding more to their plate…we simply helped them unpack the gold that was already there.
Your niche. Your amazing idea. Your next move…it’s found inside your skills, your experiences, and your passions.
If you’re thinking about creating something of your own (as a side hustle, or as a full-time gig), and are looking to turn your expertise into profit, this is where to start.

The 3 Buckets: Start With What You Already Have
If you’re unsure about what niche to pick or what kind of business to start, here’s the framework we’ve personally used to come up with our profitable ideas over the…
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