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When I landed in Japan for the first time, I expected sushi, temples, neon signs, and a ridiculous number of vending machines. And while I did find all of that (plus more types of KitKats than I ever imagined possible), what really stood out were the subtle — and not-so-subtle — rules of social behavior in Japan, often completely surprising to a first-time visitor.
Japan isn’t just another country — it’s an entire system of customs, etiquette, and unspoken social contracts that seem to operate like clockwork. I’ve traveled to over 75 countries, but the first time I traveled to Japan, it baffled me. It’s the only highly developed country that I’ve been in where everything is so completely foreign to me. I’m used to that feeling when visiting more underdeveloped countries, but I wasn’t expecting the “Why do they do that” thought that ran through my head constantly in Japan.
If you’re wondering what to do (and not do) in Japan, this guide is your etiquette cheat sheet. These cultural tips for visiting Japan cover what you’ll encounter in both the bustling streets of Tokyo and the quiet alleys of smaller towns, where the vending machine might be the only thing awake past 9 p.m.
16 Ways to Not Look Like a Tourist in Japan
Ready to start your crash course in not looking like a clueless tourist in Japan?
1. Shoes Off — Slippers On
In Japan, taking your shoes off is practically a reflex. Homes? Absolutely. Traditional inns (ryokans)? Of course. Some restaurants, temples, dressing rooms, museums, and even fitting rooms? Yes, yes, and probably yes.
Discover the 88 Temple Pilgrimage in Shikoku, Japan’s hidden gem!
And just when you’ve finally gotten the hang of swapping your sneakers for slippers, you’ll encounter bathroom slippers — a special pair that lives inside the restroom and nowhere else. You will 100% forget to change back at some point and wander into the dining room in toilet shoes. Welcome to the club.
City Tip: In Tokyo, many places are a bit more relaxed. But in smaller towns? They take this seriously. Look for a step up, cubbies, or a pile of slippers — it’s your cue to take your shoes off. AND…pack shoes that are easy to slip on…
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