Out of Town Blog
Blue Bottle Coffee and Valiram Unveil Dedicated Cafe Experience at Paragon with Freshly Made Menu and Plans for 10 More Cafes by 2027
Blue Bottle Coffee has announced its new Embroidered Blue Bottle Tote, exclusive to the Singapore market, at the Paragon cafe. Additionally, the brand is now offering freshly made food in-store, including Liège Waffles, making their Southeast Asian debut.
Singapore — Blue Bottle Coffee has officially launched its newest cafe at Paragon, making it the brand’s first outlet in Singapore’s renowned lifestyle district and its first in Southeast Asia featuring both indoor and outdoor seating. This expansion continues its partnership with Valiram, Asia-Pacific’s top luxury and lifestyle retailer. Building on the success of their first cafe at LUMINE Singapore, this new location demonstrates Blue Bottle’s dedication to providing exceptional coffee experiences and strengthening its bond with the local community.
Blue Bottle’s collaboration with Valiram, which began with the establishment of its first Southeast Asian outlet, underscores its commitment to sustainable growth in Singapore and the broader region. Together, they aim to open over 10 cafes in Singapore by 2027, with further expansion planned across Southeast Asia. Valiram, founded in Kuala Lumpur in 1935, boasts a 90-year legacy and a presence in nine countries, recognized for building and nurturing global luxury, lifestyle, and fashion brands in the region.
“We’re proud to open our second cafe in Singapore with the continued support of Valiram,” said Kester Whitaker, Chief Growth Officer and Head of Asia at Blue Bottle Coffee. “Together, we’re creating spaces that invite guests to slow down and enjoy beautiful coffee moments, crafted with care, and rooted in our shared values of hospitality, design, and quality.”
Mukesh Valiram, Executive Director of Valiram, said, “We are proud to continue our partnership with Blue Bottle Coffee, a brand that shares our affinity for excellence and creating meaningful customer experiences. Opening in Paragon, a mall which exemplifies luxury, style, and retail, reflects our shared dedication to delivering moments defined by intentionality and discovery for coffee lovers in Singapore and beyond.”
A Cafe Designed for Connection and Everyday Coffee…
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