Out of Town Blog
Almost 3,000 travelers have donated Sampaguita seedlings.
Megaworld Hotels & Resorts helps communities through the “Petals to Purpose” campaign
What began as a symbolic act for Earth Hour has evolved into a meaningful advocacy effort, with guests of Megaworld Hotels & Resorts (MHR) nationwide donating nearly 3,000 Sampaguita seedlings through the “Petals to Purpose” campaign. In March 2025, the campaign coincided with Earth Hour, offering guests the opportunity to purchase a Sampaguita seedling for just Php 60.
These seedlings will be planted by the group in various locations and partner communities, fostering sustainability while honoring the Sampaguita, the Philippines’ national flower, and the group’s hospitality brand.
As part of this initiative, 100 Sampaguita seedlings were formally handed over to Project PEARLS Foundation, a nonprofit organization dedicated to supporting underprivileged children and families through education, healthcare, nutrition, and community development.
“Sampaguita started as MHR’s brand of service, but it has become the heart of our purpose. Through this initiative, we wanted to plant seeds of hope, joy, and national pride. We are humbled and grateful to be embraced by Project PEARLS in this advocacy and it is a blessing to be part of something so deeply rooted in compassion and purpose. As this movement continues to blossom, we look forward to creating more shared spaces where people can experience the Sampaguita spirit together,” Charlene Go-Co, Head of Marketing Innovations at MHR, said.
The turnover event for Project PEARLS took place on July 11, 2025, at the Project PEARLS Community in Bocaue, Bulacan. It was attended by MHR executives, including Eden Decano (Director of Finance), Charlene Go-Co (Head of Marketing Innovations), and Karlo Evangelista (Corporate Sustainability Manager), along with…
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