AIR MILES Shop the Block Promotion: Earn Up to 550 Bonus Miles

AIR MILES is back with its summer edition of Shop the Block, running from July 25 to August 8, 2025.

This time around, you can earn up to 500 Bonus Miles, plus an additional 50 Bonus Miles by using a BMO AIR MILES credit card for a qualifying purchase, bringing the total possible bonus to 550 AIR MILES.

While the promotion structure remains familiar, the rewards have been scaled back compared to previous years—so it’s worth weighing whether the effort is still worthwhile for you.

Shop the Block is a tiered promotion that rewards you with bonus AIR MILES for making purchases with different partners across the AIR MILES network. Here’s how the bonuses break down for this round:

• 100 Bonus Miles when you shop at two different partners
• 300 Bonus Miles when you shop at four different partners
• 500 Bonus Miles when you shop at six different partners
• Plus 50 Bonus Miles when you use a BMO AIR MILES credit card with at least one partner

As a fixed-value rewards currency, AIR MILES are valued at 95 AIR MILES = $10 (all values in CAD). Thus, 100 Bonus Miles are worth $10.53, 300 Bonus Miles are worth $31.58, and 500 Bonus Miles are worth $52.63.

To participate in the promotion, you must first opt in by logging into your account on the AIR MILES website or app.

Compared to previous editions of the promotion, this year’s offer is noticeably less generous. In 2024, members could earn 775 Bonus Miles by shopping with five partners, and in 2023, it was possible to earn up to 1,000 Bonus Miles by shopping with just four.

Not only has the top reward decreased, but the number of required actions has also increased—making the path to the maximum bonus a bit steeper. While Shop the Block still presents a good opportunity to earn extra miles on everyday spending, it’s clear that the promotion has gradually become less rewarding over time.

For your purchases to qualify, you must earn at least one Reward or Bonus Mile with each partner. This means that merely making a purchase with AIR MILES partners won’t necessarily count towards the requirements.

To illustrate this, at Pharmasave, you’ll only earn 1 Reward Mile when you spend $10. Purchases less than that threshold won’t earn you any AIR MILES and therefore won’t count towards this promotion.

It’s also important to keep in mind that your purchases must be made with different partners. But with more new partners and…