Accor Plus Rebrands as ALL Accor+ Explorer in October 2025

For over 30 years, Accor Plus has been a paid loyalty subscription offered by ALL Accor Live Limitless with standout perks like a free hotel night, up to 50% off dining, and hotel discounts at brands like Sofitel, Pullman, and Fairmont. The program has long been a solid value for travellers based in or frequently visiting Asia Pacific.

Now, it’s getting rebranded as ALL Accor+ Explorer on October 1, 2025 — with more global benefits, more status nights, and a simplified structure, but at the cost of major downgrades to Stay Plus and dining benefits.

Let’s take a closer look at what’s changing—and whether the revamped program is still worth it.

What Is ALL Accor+ Explorer?

ALL Accor+ Explorer is the new single-tier version of Accor Plus that replaces all existing Accor Plus memberships, including Traveller, Explorer, Explorer Plus, Business Explorer, and Discovery.

Previously, the program offered slightly different membership types and pricing depending on your country of residence. The new version aims to standardize benefits across the board, expand discounts globally, and add more elite perks.

Starting October 1, 2025, all existing members will be automatically upgraded to the new ALL Accor+ Explorer benefits for the remainder of their current membership year.

Here’s what’s included with the new ALL Accor+ Explorer:

• 2 Stay Plus Free Nights per year (Asia Pacific only, new rules apply)
• 30 Status Nights per year (enough automatic Gold status)
• 15% off Best Available Rates globally at 4,500+ properties
• 30% off food, 15% off drinks at 1,600+ restaurants and 1,200+ bars in Asia Pacific
• Access to Red Hot Rooms, More Escapes, and exclusive events

Previously, pricing varied by market, with some members able to take advantage of geo-arbitrage to save on fees. Now, the pricing is standardized at US$229 globally, removing any regional pricing quirks.

Here’s a quick look at what’s changing:

The Stay Plus Now Requires a Paid Night

This was arguably the most valuable perk of the program — a truly free night at any participating hotel in Asia Pacific, with no minimum stay required.

With ALL Accor+ Explorer, you’ll still receive two Stay Plus Free Nights per year — but with a catch. Each one must now be used as part of a minimum two-night stay, where at least one night is paid.

The free night will apply to the more expensive night in your booking (a small…