How much would you pay to go to the Super Bowl?
Luxury packages for events like the presidential inauguration, the Olympic Games and the Super Bowl are nothing new, but in recent years, industry professionals have noticed a rise in “ultraluxe” travel — very expensive, private and customizable V.V.I.P. travel and event services. Take the Fairmont’s $350,000 package in Washington for the recent inauguration, a four-night deal that included round-trip flights for four people (and pets) from any location in the United States, a $25,000 Saks Fifth Avenue shopping spree and customized cocktails.
The price for sports packages doesn’t have to soar so high, according to Virtuoso, a network of luxury and travel agencies, which said typical pricing for such events range from $10,000 to more than $50,000.
“The consensus,” said Misty Belles, Virtuoso’s vice president of global public relations, “is that packages for big events like the Super Bowl and F1 sell out completely.”
If you can swing five to six figures for a single experience, here’s some travel and event packages that might appeal.
The Super Bowl
For the Super Bowl on Feb. 9 in New Orleans, the luxury hospitality and ticketing agency On Location sells packages that start at $7,050 per person and include a pregame party, open bar and a ticket to a private concert with Ludacris. A pricier offering, for $62,000, has an “all inclusive” option with seats on the 50-yard line, entry to a V.I.P. club, concierge services and a hotel stay.
Roadtrips, a luxury sports travel group, also has Super Bowl packages, from $11,895 to $15,985 per person, which include game tickets, transportation during the weekend and a “V.I.P. Tailgate Party” where N.F.L. players make an appearance and the food is made by a celebrity chef.
Formula 1 Races
The Formula 1 racecar season kicks off in Melbourne, Australia, next month, and F1 Experiences, the official travel partner for F1, offers event packages for each of the 24 Grand Prix races around the world. While Melbourne packages are sold out, tickets for the Miami Grand Prix in early May, which include a four-night hotel stay and access to the Paddock Club — F1’s “luxury” service for V.I.P. guests and team sponsors with dining and prime race views — start at $20,494 per person (or $37,788 for a couple).
The GR8 Experience luxury tour operator has packages for the F1 Monaco later in May that start at $12,650 per person for a three-day yacht tour, from…
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