And now, nearly eight months later, the airline has unveiled its new look, including new uniforms and food planned by Italian celebrity chefs.
The new look was unveiled alongside ITA’s three new long-haul Airbus A350-900s — the plane which is, according to the company, their “new ambassador.”
Chef Enrico Bartolini has added pappa al pomodoro to the business class menu.
ITA Airways
Sticking to their all-Italian pledge, the interiors of the A350 were styled by Walter De Silva, a car designer who worked for Fiat and Seat, before becoming head designer at Volkswagen. De Silva took his inspiration from the song “Il cielo in una stanza,” or “The sky in a room,” he said in a press release.
That means bringing blue inside the aircraft — but not the bright blue planned for ITA planes’ exteriors, but a more subtle, midnight blue. In economy seating, that blue becomes the base of the seat, with a sand-colored stripe down the middle. The colors are switched for “comfort economy” seats which have a little more legroom, and for business class seats. There’s a nod to the tricolore flag on the headrests, too.
The slick new design for economy class.
ITA Airways
For long-haul flights there will also be mood lighting depending on the stage of flight (boarding, take off, mid-flight, and meal times) as well as for sunrise, sunset and night time.
ITA plans to gradually upgrade its fleet from its current Alitalia aircraft to a fleet of new Airbuses, predicting that by late 2025, 75% of the fleet will be less environmentally damaging, new-generation aircraft.
ITA’s new business class.
ITA Airways
Meanwhile, the uniforms — designed by Brunello Cucinelli — take a leap towards casual wear, with women able to wear white cap-sleeved T-shirts with sweater vests on top. A more traditional uniform, closer to the dark blue uniforms of Alitalia, is another option for crew. Women can choose between a skirt or pants, while the men’s uniforms pep up Alitalia’s navy suits with big gold buttons.
Fiona Sinclair Scott, CNN Style’s global editor, sees the new uniforms as a modernization of the classic flight attendant look.
“There was a time when air travel was synonymous with ultimate luxury, regardless of seat assignment. The uniforms and dress codes of flight attendants, who were predominantly women, were designed to exude glamour and femininity, perhaps…
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