GHA Discovery: Get Top-Tier Hotel Status in Only Three Nights

While it may not be the first major global hotel chain that you think of, Global Hotel Alliance (GHA) is in fact the world’s largest alliance of independent hotel brands.

Founded in 2004 with only four hotel chains, GHA now encompasses 38 brands and a global reach of over 800 hotels, with a focus on the luxury market.

GHA Discovery is the unified loyalty program for all hotel brands under the GHA umbrella. The program doesn’t receive as much coverage as other major programs, such as Marriott Bonvoy and Hilton Honors, but it can also much easier to attain top-level status and start enjoying some benefits with GHA Discovery.

Let’s take a look at the GHA Discovery loyalty program, including the benefits, the status tiers, and most importantly, the best and quickest ways to elevate to their highest status.

What Is GHA and GHA Discovery?

GHA is a group of independent hotel brands that all belong to the same alliance. For simplicity, you can think of it as being similar to an airline alliance.

In the same way that Air Canada operates independently from United Airlines, but both are a part of Star Alliance, a hotel chain like Kempinski is separate from NH Hotels, but they are both a part of the GHA.

The 38 brands encompass some of the world’s finest luxury hotel groups that aren’t affiliated with the biggest chains, such as Anantara, Capella, The Leela, NH Hotels, The Sukhothai, and Viceroy.

GHA’s loyalty program is called GHA Discovery, but the independent hotel chains that make up GHA have added their own branding to the loyalty program. Whereas the whole program is referred to as GHA Discovery, Kempinski refers to its program as “Kempinski Discovery”, NH Hotels calls its program “NH Discovery”, and so on and so forth.

While this may be confusing, they’re all the same GHA Discovery program, with the same status requirements and elite benefits.

Historically, we haven’t paid much attention to GHA and its loyalty program, and for good reason.

There are only four GHA hotels in Canada, and all belong to Pan Pacific. Furthermore, the loyalty program wasn’t really worth paying any attention to until recently.

In the past year, GHA has revamped their loyalty program, and the redesign has made it more compelling if you tend to stay at GHA Hotels, and at least worth knowing about if you don’t.

There are currently over 800 hotels that fall under the alliance’s…