British Airways adds ‘carbon offsetting tool’ to website

British Airways is making it easier for its customers to carbon-offset their flights with a new online tool.

The “CO2llaborate” microsite has been developed with the climate technology company CHOOOSE, and features a tool also used by the airline Iberia.

Customers can use a carbon calculator to work out a more precise emissions “cost” of their flight to the environment, and purchase as much or as little sustainable aviation fuel (SAF) as they like to offset the damage.

A statement by the airline describes CO2llaborate as “an evolution… featuring more precise emissions calculations and a new adjustable slider to give customers more control over the amount of SAF versus verified carbon offsets they wish to purchase.”

Using the tool to calculate a return journey from London to Marrakech (2,339 km in distance), The Independent was given an estimation of 372.37kg of CO2e as the amount per person of carbon emitted.

Selecting “offset 100 per cent” of the emissions, using a slider tool, tallied up a fee of £71.54 towards SAF, with BA advising above the tool that “most people offset 10 per cent” of flight emissions (costing £11.96).

According to British Airways, “Sustainable aviation fuel (SAF) is an alternative to fossil-based conventional jet fuel that has significantly lower life-cycle carbon emissions”.

“SAF is designed to meet the same strict quality standards as conventional jet fuel so that it can simply be mixed into existing aircraft and fuel infrastructure… When the lifecycle emissions of SAF are calculated, they result in around 80-95 per cent less CO2 emissions compared to conventional jet fuel,” says the airline on its microsite, ba.chooose.today.

Globally, the aviation industry accounts for around 2.5 per cent of all carbon emissions, meaning airlines are racing to prove that they can make flying more sustainable and lower impact on the climate.

Earlier this year, research by the journal Environmental Research Letters found that aeroplanes emit around 100 times more CO2 per hour than a shared bus or train ride. Researchers found that global aviation generates around 1 billion tons of CO2 per year — more than the annual emissions of most countries.

Traditionally, airlines have used offsetting schemes such as forestry projects to ease consumer consciences when it comes to frequent…