Air Miles Adds Three New Retail Partners

I’ve been covering the decline of Air Miles for a while now, and it hasn’t been pretty. The program has been losing partners left and right, and frankly, their ripostes to the strokes of their biggest competitor, Scene+, don’t exactly inspire any confidence.

However, it looks like there’s at least some sign of life at Air Miles, because three new retail partners have just signed on with Air Miles.

Are Air Miles’s fortunes turning toward a brighter future, or is this development just a vain attempt at remaining relevant?

New Partnerships with Delivery Services

The new partners that are joining Air Miles are Goodfood, Natura Market, and Peter and Paul’s Gifts. Each of these companies are offering promotional Air Miles bonuses until various points in 2023.

Goodfood is described as being a chef-inspired meal kit which delivers premium ingredients in refrigerated (or frozen) boxes straight to your door.

Having sampled some of their products before, I can attest that they taste quite good, but I remain a bit skeptical: the prices of Goodfood boxes, even with promotional codes, hover at or above the $10 per serving mark.

On top of that,  Goodfood’s stock price isn’t doing so well, so they may be a partner for a long time, or simply a blip on the radar. The food speaks for itself, regardless of price, but earning 45 Air Miles per $85 spent until January 3, 2023 feels a bit weak.

On the other hand, Natura Market is a similar concept to Goodfood, albeit with natural and fresh groceries, as well as wellness products. These items are packed into a refrigerated box and also sent to your door, earning you 50 Air Miles per $100 spent until April 30, 2023.

I haven’t sampled Natura Market, but I have taken a look at their prices. $47 for a six-pack of ramen seems a little steep, even if it does activate your chakras (or something similar).

Finally, there’s Peter and Paul’s Gifts, which also earns 50 Air Miles per $100 spent until April 30, 2022. Headquartered in Vaughan, this company specializes in gift baskets, which look to be of high quality.

It’s rare when anyone complains about chocolates and wine delivered to their door on Christmas or Valentine’s Day; however, this delight might only be applicable to a small portion of the country.

Since the company is located entirely within Toronto and the GTA,…