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Tourism for people and planet

Tourism for people and planet


The Egyptian resort town of Sharm El-Sheikh is set to host COP27 this November (6-18), where the leading topic in a packed conference schedule is the serious threat posed by climate change to people’s livelihoods and to ecosystems across the globe – and what can be done to mitigate it.

Two ambitious and regnerative destinations dedicated to this mitigation are THE RED SEA and AMAALA, both being developed by Red Sea Global on the west coast of Saudi Arabia.

Ninety islands, a mountain range, and 50 dormant volcanic cones make up the diverse terrains of THE RED SEA

(Red Sea Global )

Spanning over 32,000 sqkm across the ancient trading route of the silk road, these new destinations will embrace the concept of luxury travel and well-being, inspired by the purity of the Red Sea. Luxury travel and sustainability have not always been the most obvious bedfellows. But THE RED SEA and AMAALA offer an integrated approach to travel, culture, the arts, sea, sand and sport experiences.

Natural landscapes

With 90 islands, a mountain range, sweeping desert dunes and 50 dormant volcanic cones, THE RED SEA is situated around the Al Wajh lagoon, home to the fourth largest coral reef system in the world. THE RED SEA is a paradisiacal crossroads of land and sea, steeped in a rich history of exploration.

The first phase of the development, due to complete by the end of 2024, will include 16 hotels, more than 1,000 residential properties and an 18 hole championship golf course. THE RED SEA is set to welcome its first visitors in 2023 when the first hotels will open, including Nujuma, a Ritz Carlton Reserve, Six Senses Southern Dunes, The Red Sea and St Regis Red Sea Resort.

Six Senses Southern Dunes, The Red Sea (pictured) is set to open in 2023 as well as Nujuma, a Ritz Carlton Reserve, and St Regis Red Sea Resort

(Red Sea Global)

AMAALA, meaning “hope” in Arabic and “purity” in Sanskrit, will be the first integrated family wellness destination set to curate transformative personal journeys. The emphasis will be on health and fitness, nutrition, beauty, and personal care, aiming to revitalise guests and provide a pathway to rejuvenation.

Taking inspiration from indigenous Bedouin tribes, with their deep respect for the ancestral lands and sea that sustain them, THE RED SEA and AMAALA have a world class commitment to regeneration. The destinations have an abundance of flora and fauna and a rare natural ecosystem that is home to 280 species of fish and 314 species of…

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