One of the most attractive features of the Aeroplan program is that there are many methods to come across Aeroplan points.
Aside from spending on a co-branded credit card, transferring points in from American Express Membership Rewards and other bank programs, and crediting paid flights, the Aeroplan eStore is another easy way to boost your points balance on everyday spending.
By making online purchases through the eStore, you can earn Aeroplan points on shopping that you would have otherwise done and not earned anything. If you time your spending during promotions or use a co-branded credit card to pay, you can further pad your balance and get closer to your next aspirational trip.
What Is the Aeroplan eStore?
The Aeroplan eStore is an online portal wherein Aeroplan members get to earn points with purchases that go through it. You can think of it as similar to a cash back site like Rakuten, only you’re earning Aeroplan points to help with your travel goals instead of simply getting cash back.
You can also redeem Aeroplan points through the eStore, although as we’ll show, you’ll surely get better value by saving them for flights instead.
The eStore is run in partnership with RewardsOps, a Toronto-based tech company that provides solutions in the loyalty space — in this case, to Air Canada and Aeroplan.
Shopping portals like the Aeroplan eStore mainly earn money by splitting commissions they earn through user purchases.
In addition, Aeroplan and RewardOps gain insights into their customer base by collecting their browsing and shopping data. While that sounds concerning, cookie data and other tracking technologies are a reality of the internet, just like how Google and Facebook record our every move online.
Earning Aeroplan Points on the eStore
The main draw of the eStore is that you can earn Aeroplan points when making a purchase from an online retailer.
The base earning rate is 1 Aeroplan point per dollar spent before exclusions such as taxes and shipping. We value Aeroplan points at 2.1 cents per point (CAD), so effectively, you’re getting at least 2.1% back on purchases.
The points you earn vary by store, with some offering a higher earning rate than others.
For example, of the 170+ online shopping partners, you’ll find earning rates that range from 1 point per dollar spent all the way to 10 points per dollar spent.
Furthermore, throughout the year, the eStore puts…
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