Aeroplan to Launch Partnership with Parkland & Journie Rewards

Air Canada and Parkland Corporation have jointly announced a new upcoming loyalty partnership, launching in the fall of 2023.

While the full details have yet to be released, Canada’s national airline and its largest fuel retailing company plan to link their respective loyalty programs: Aeroplan and Journie Rewards. 

For members of both programs, this represents new ways to earn points, redeem points, and access benefits on the horizon. Let’s take a look at what we know so far. 

What Is Parkland & Journie Rewards?

Parkland Corporation is Canada’s largest supplier and marketer of fuel and petroleum products, as well as a leading convenience store operator.

You might not be familiar with Parkland itself, but you’ll certainly know its consumer-facing brands quite well: Ultramar, Chevron, Pioneer, Fas Gas, On the Run, and Marché Express. 

Parkland operates a loyalty program called Journie Rewards, which can be used across 1,100 participating gas stations and convenience stores.

The program’s most compelling perk is known as Gas Discount, which offers members a 7-cent (CAD) rebate per litre for up to 100 litres. You can get one fill-up discount for every 300 Journie Rewards points earned (1 litre of gas purchased = 1 point; $1 of merchandise purchased = 2 points). 

Journie Rewards also has a partnership with CIBC: with a CIBC credit and debit card, members get to save a higher amount of up to 10 cents (CAD) per litre.

Aside from gas discounts, Journie Rewards also allows members to redeem points for merchandise at the gas station’s attached convenience store, including drinks and snacks.

What Might an Aeroplan & Journie Rewards Partnership Look Like?

While full details are yet to come, it’s highly likely that this new partnership between Aeroplan and Journie Rewards will ultimately allow Aeroplan members to earn points on gas purchases at Parkland locations across Canada, including Ultramar, Chevron, Pioneer, and Fas Gas.

Aeroplan members may also have the ability to redeem points for gas, likely at a modest redemption value, fuelling their journeys by car in addition to by plane.

We could see additional benefits for CIBC cardholders given the existing shared partnerships in place, as well as some form of reciprocal benefits for Aeroplan Elite Status members at Parkland locations.

The benefits wouldn’t only accrue to drivers of gas vehicles, either. As of late 2022,…