The hotel business has been going through a change lately, with some hotel industry trends gaining momentum. The main factors behind it are technological developments, changing client inclinations, and the overall evolution of the global economy.
Based on data provided by Statista, the worldwide lodging market was estimated at more than $570 billion in 2019 and is projected to develop at a CAGR of 4.5% between 2020 and 2027.
This development can be credited to various variables, including rising interest in extravagance and convenience, a growing desire for travel, and the growth of new industries that are pushing the growth of business trips. Let’s have a closer look at the most popular and innovative hotel trends that are shaping the industry in 2023.
Digitalizing the guests’ experience
With the advent of technological innovations, it is not surprising that hotels are exploring digital solutions to enhance guest experience. One of these arrangements is portable registration, which empowers visitors to access many services digitally.
One example is issuing electronic room keys that can be accessed through guests’ mobile devices. Voice control solutions are also being integrated into hotel rooms to enable guests to request and access information using voice commands. These digital solutions represent a significant step towards digitizing guest experience, and improving the convenience and accessibility of hotel services. Over time, they will become increasingly important for travelers when choosing the hotel they want to stay at.
Setting up hotel workspaces
As remote work models continue to gain popularity, hotels are beginning to recognize the need to cater to the expectations of a growing number of remote workers, freelancers, and digital entrepreneurs. Many hotels are now offering workspaces that are equipped with all the needed amenities for a productive work session. These amenities include high-speed Wi-Fi, printing and scanning services, ergonomic seating arrangements, tea and coffee facilities, and sometimes even access to an in-house IT support team. What’s more, hotels are also creating unique lounge areas and co-working spaces to ensure that guests have a comfortable and motivating environment to work in. With an increasing number of people choosing to work remotely, it is evident that hotels must continue to adapt their services and create innovative spaces to cater to the needs of this ever-growing…
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