Florida Tourism Rolls On Despite Travel Advisories and Political Battles

For months leading up to Jean Franco Rivera’s one-year wedding anniversary, he had the perfect plan to celebrate: Travel to Disney World and go on all his favorite rides with his husband, Ahmed, and brother-in-law, Luis. The three men, all gay and Latino, are originally from Puerto Rico, but now live in Texas. As the trip approached, ‌Jean Franco, 42, said they felt somewhat concerned about traveling to a state that had passed legislation targeting L.G.B.T.Q. people in recent months.

But in the end, they went.

And on a recent Saturday, they were just part of the usual throng of people at the Orlando theme park, waiting in line for Space Mountain, Guardians of the Galaxy and Jean Franco’s favorite ride, Flight of Passage. At Disney World that day, you would never have known that the League of United Latin American Citizens, the National Association for the Advancement of Colored People and the L.G.B.T.Q. organization Equality Florida had all recently issued warnings telling people to reconsider coming to Florida because of the policies of Gov. Ron DeSantis and other Republican lawmakers.

I had traveled to Florida in the wake of the N.A.A.C.P.’s advisory to see whether the warnings had any effect. The Riveras and other travelers told me that while they were against many laws recently passed in Florida,they didn’t feel that canceling their vacations would help anyone — or change the policies. In fact, several travelers said that they visited Disney and certain parts of Florida to get away from politics.

“Coming to Disney, especially, is like entering a safe zone,” ‌‌Stephanie Kate Jones, who was visiting the park from Wales in the United Kingdom, told me. “Coming here is a way to escape reality and the stress of everyday life.”

And while the warnings were widely covered outside the state, they have so far seemed to have little or no impact on tourism numbers.

“Travel has always transcended politics,” said Stacy Ritter, the president and chief executive of Visit Lauderdale, the Fort Lauderdale tourism organization. “People have always traveled to places where they don’t agree with the politics because they want to see something new, different. They want an experience. They want a vacation.”

DeSantis vs. Disney

Governor DeSantis, who was overwhelmingly re-elected in 2022 election, has introduced socially conservative policies, from the so-called “Don’t Say Gay” education bill limiting gender and sex education to the decision…