At my boutique hotel high in the Swiss Alps, I returned from dinner, jet lagged and a tad tipsy, to discover that a television set inside a bathroom mirror had been turned on during turndown service. I pressed all of the buttons on the wall panel and then tried the switches on a control box next to the bed. Nothing.
Since I could not locate anything resembling a telephone in the room (remember, I was tipsy), I hoofed it to the lobby and returned with a receptionist to power down my “smart mirror.” Twenty minutes later, already in my pajamas, I encountered a new challenge: No switch I turned, no knob I twisted would kill the bathroom lights. I closed the door, affixed a face mask over my eyes and made do.
These days, it’s all about making do when I’m greeted by the glut of smart technology in hotel rooms. Voice-activated lights. Chatbot concierges. QR codes on television sets. Mobile browser or app check-ins. Texting the valet for my car. Don’t even get me started with motorized drapes — attempting to view the ocean in Miami was as difficult as tackling Faulkner. It’s all infuriating. And overwhelming.
A recent study from the industry magazine Hospitality Technology and the University of Nevada’s William F. Harrah College of Hospitality in Las Vegas, surveyed 100 hotel operators and noted that adoption across the industry of self-service features like check-in kiosks and mobile room keys is booming.
Proponents say the guest benefits behind these investments are numerous, from personalizing the hotel experience and anticipating guest needs to reducing their “friction” points and freeing up staff.
Neha Jaitpal, the global general manager for Honeywell Technologies’ Building Technologies sector, oversees “intuitive” solutions for more than 2 million hotel rooms worldwide, working for companies like Accor and Fairmont Hotels & Resorts. “Imagine arriving at your hotel room after a long day of travel, and it’s already adjusted to your preferred settings — from the temperature, lighting and even the position of the drapes,” she said. “Through automation, guest rooms can be personalized without the need for human interaction.”
“Smart hotel rooms are about empowerment,” said Robert Firpo-Cappiello, Hospitality Technology’s editor in chief. “Contactless interactions were a survival pivot for hotels during the pandemic. People are used to them now. There is no going back.”
Yes, some (young) travelers I’ve talked to love…
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