MGM Resorts and Marriott International have announced a partnership that entails long-term licensing and the creation of MGM Collection With Marriott Bonvoy. The agreement will be in effect by October 2023, and will last for at least the next 20 years.
The announcement comes at the heels of Hyatt and MGM Resorts announcing the end of their partnership as of September 30, 2023.
Marriott and MGM Launch Long-Term Partnership
The agreement consists of multiple facets, signifying a deep, robust cooperation between MGM and Marriott. However, three aspects of the partnership are particularly interesting:
- Synergy between Marriott Bonvoy and MGM Rewards
- The creation of MGM Collection With Marriott Bonvoy
- Flagging of four properties under Marriott’s “soft brands”
According to the news release, Marriott Bonvoy and MGM Rewards members will be able to link their accounts to both loyalty programs, which signals that status matching will be available.
MGM Rewards members will then get to access benefits at Marriott properties, while Marriott Bonvoy members, in turn, will be eligible to earn points and redeem for nights at MGM properties.
At a press conference, executives for both companies said that the full details of the Marriott Bonvoy-MGM Rewards synergy will come in the fall of 2023. Likewise, members will receive extensive communication in the coming months.
Meanwhile, an equally exciting development is that 17 MGM properties in Las Vegas and the rest of the US are joining the Marriott umbrella. Under the agreement, the properties will be available for reservations through Marriott sales channels, aside from MGM’s own sales channels.
Four of the 17 will be flagged under Marriott’s “soft brands”:
- Bellagio Resort & Casino (The Luxury Collection)
- ARIA Resort & Casino (Autograph Collection)
- Park MGM (Tribute Portfolio)
- The Cosmopolitan of Las Vegas (to continue as Autograph Collection)
On the other hand, 13 properties will be operated under the encompassing MGM Collection With Marriott Bonvoy brand:
- Vdara Hotel & Spa
- MGM Grand Hotel & Casino
- NoMad Las Vegas
- The Signature at MGM Grand
- Mandalay Bay Resort and Casino
- New York-New York Hotel & Casino
- Luxor Hotel and Casino
- Excalibur Hotel & Casino
- Borgata (Atlantic City, New Jersey)
- Beau Rivage (Biloxi, Mississippi)
- MGM Grand Detroit (Michigan)
- MGM…
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