The latest GrabAds report shows the Filipinos’ increased appetite for travel, presenting more opportunities for travel and tourism brands to tap the next generation of travelers.
MANILA, PHILIPPINES, 06 September 2023 – GrabAds, the advertising arm of Southeast Asian (SEA) superapp Grab, has released its latest SEA Travel Insights 2023 report, showing that intent to travel remains strong among Grab users from across the region.
With almost two thousand (2,000) respondents from the Philippines, the report has revealed that 7 out of 10 Filipinos plan to travel abroad at least once in the next 12 months. The travel bug is truly back as the report also showed that 82% of these Filipino leisure travelers intend to have more than two trips.
The report highlights the diversity of travel preferences, habits, and behaviors among Filipino travelers. Some of the key insights on Filipino travelers include:
Family First
Filipinos are eager to travel with their loved ones, with 66% of GrabAds’ respondents saying they prefer to travel with their families and relatives. This is no surprise given the close-knit nature of Filipino families – a hallmark of the country’s culture.
The study also found that 47% of respondents plan to travel with their spouse, while 38% are keen on traveling with their close friends. This suggests that Filipinos are also looking to create special memories with other loved ones during their travels.
Traveling around Southeast Asia and beyond
As 7 out of 10 Filipinos eye leisure travel outside the country, certain Southeast Asian nations seem to have a distinct allure for Pinoys. At the forefront of their preferences within the SEA region stands the Land of Smiles, Thailand. Singapore follows closely behind in the second spot, while Malaysia and Vietnam share the third spot, showcasing their growing appeal among Filipino travelers.
However, Filipinos aren’t limiting their aspirations to just SEA. East Asian neighbors Japan and South Korea emerge as the top two destinations of choice of Filipino travelers outside of SEA, securing the first and second spots, respectively. Remarkably, the United States, clinches the third spot among non-SEA countries in the hearts of Filipinos.
Filipino Travelers Plan Ahead
Not one to miss a beat, Filipino travelers take travel planning seriously. A majority of respondents to the GrabAds study (59%) said they…
Click Here to Read the Full Original Article at Out of Town Blog…