Since acquiring Air Miles earlier this year, BMO has promised a number of improvements to the program to maintain its longevity.
Recently, BMO launched a new booking platform alongside a rather lucrative offer to boost your Air Miles balance, and has also stated its intent to abolish the distinction between Cash and Dream Miles.
In the latest development, BMO has announced that as of October 18, 2023, Air Miles has launched a new partnership with Expedia.
Air Miles Launches New Partnership with Expedia
Air Miles and Expedia have launched a new partnership, through which collectors will have access to hotels and vacation rentals offered through the Expedia platform.
Right now, the specific details of the partnership are vague, with the Expedia group stating that Air Miles members will gain access to its 700,000 hotel and vacation rental properties worldwide.
We further know that the partnership will be directly integrated into Expedia’s relaunched travel booking platforms, which saw extensive updates and facelifts across all of the conglomerate’s subsidiaries, such as Hotels.com, earlier this year.
Furthermore, there was no mention of being able to earn or redeem Air Miles for flights on the Expedia platform. Therefore, that particular capacity may remain in-house on the Air Miles website.
BMO has made it clear that this is not to be the final step towards rejuvenating the Air Miles program, and that the bank is continuing to work to find meaningful ways for collectors to earn and redeem miles.
At this time, it’s not clear if there will be any interaction between the Expedia Group’s in-house travel loyalty program OneKey and the Air Miles ecosystem.
This is particularly interesting as Expedia’s OneKey program was launched simultaneously with platform tech updates in Summer 2023, which will gradually replace beloved programs such as the Hotels.com stamps program.
More details of the new partnership between Air Miles and Expedia will follow in the near future.
Is Air Miles Taking Flight Again?
When Air Miles’s former parent company headed for bankruptcy earlier this year, the loyalty program was suffering from an all-time low of consumer confidence.
After acquiring Air Miles, BMO knew that there was a strong need to restore consumer confidence in the program. The bank made a number of promises to collectors, and with recent improvements to its platform and some relatively…
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