I definitely didn’t have “getting an e-mail from Danny Sullivan and get invited to speak to Google Search engineers” on my bingo card this year. It’s been one of those years of the highs of Sapporo in the winter and Gros Morne National Park to the lows of Google decimating our site traffic and e-Sports induced knee surgery.
As a travel blog, we’ve left the business of blogging largely out of our site, but with everything that’s been going on for the past year with Google, hearing the stories of others in the similar positions, and seeing the power of our collective voices make a difference, I felt compelled to share.
So here I am, sitting on my flight home from San Francisco, after spending 2 days in Google HQ, listening to the crescendo of Ludwig Göransson’s Can You Hear The Music from Oppenheimer. I’m not sure if I heard the music but there were a cacophony of beats at the Google Web Creator Conversation Event.
Something big is coming but the question is, will it be good or bad for us bloggers.
Main Takeaways
This is probably what you care about the most if you’re a fellow blogger. Thinking about everything that we discussed throughout the day, here are the important details.
The Google Web Creator Conversation Event was a good first step but many will say that it’s too little, too late. The “bring back my traffic” or “am I shadow banned?” wasn’t addressed. They heard our cries for help so I am hopeful that there’ll be further investigation. Lastly, I truly believe that they want to fix things but it will likely be in other ways.
Broad Strokes
- Google Search’s guiding North Star is surfacing “helpful and satisfying results”. – I know, not helpful.
- Google is genuinely wanting to find a way to help small and independent publishers.
- There will be coming updates to the algorithm soon but there’s no promise of anything. Plus, any action that comes from our discussions won’t be seen for some time.
- It’s very much a “it’s not you, it’s me” situation where they know that our group creates helpful content and it’s a case of Google “catching up”.
- There’s a huge…
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