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July Luggage Review: Hype or Worth It in 2023?

July Luggage Review First Impressions

There’s a lot of luggage out there that is, to be honest, pretty subpar. I’ve seen a lot of cheap manufacturing, poor materials, and outright bad design in the travel industry.

If you’re on a quest to find a suitcase that doesn’t suck, you may have come across July, an Aussie travel brand who asserts that they’re here to fix the broken luggage industry. That’s a bold claim, so the question is this: how do their products measure up in real-world use?

I’ve traveled widely across the world: from little towns in Europe to mountainside villages in the Himalayas to manufacturing hubs in Malaysia. Along the way, I’ve learned a thing or two about what separates good suitcases from the rest of the mediocre pack. I’ve pitted July’s models against some of the best suitcases in the business to see how they compare.

I’ll share with you what I found, how July suitcases perform in real-world use, and break down the different models they offer. I’ll also give you a few alternative brands to check out.

July Luggage First Impressions

The first thing that stands out to me with these suitcases is the clean minimalist aesthetic. I’m not a fan of ornate, frilly designs, and I love the streamlined look of these cases.

The fit and finish is also spot-on at first inspection. The German polycarbonate shell feels smooth and tough, the handle is sturdy, and the aluminum corner bumpers add an extra sense of quality and durability.

The biggest standout feature when I started looking at these cases—specifically the July Carry-On—was the wheels. A few years back, I destroyed the wheels on two suitcases by dragging them all over European cobblestone streets. Ever since then, I’ve been very wary of suitcase wheel durability. I tend to be pretty skeptical of spinner wheels in general because I’ve seen so many that are cheaply made.

July’s wheels feel very different from the typical cheap plastic ones that you find on budget suitcases. They are bigger than standard suitcase wheels and they feel way stronger. July claims that their silent wheels can handle the cobblestones of Europe, and based on my first impression, I tend to agree.

Who is July?

July is an up-and-coming Australia-based travel brand that was founded in 2018 with the mission “democratise unbreakable and lifelong design.”

For a travel startup, 2018 was a pretty terrible time to start, since the pandemic hit just as they were beginning to gain momentum. The fact that July survived…

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