As Morocco continues its recovery from last month’s earthquake (which devastated many of the rural communities in the High Atlas Mountains), life in Marrakesh carries on largely uninterrupted, especially in the city’s economically vital tourism sector. That includes the opening of a clutch of new hotels, like Farasha Farmhouse, a four-room boutique property. Formerly an artist’s private retreat, Farasha, which lies 30 minutes outside of the city center, is the vision of Rosena and Fred Charmoy. The Marrakesh-based couple are the founders of Boutique Souk — a local high-end events company popular with visiting celebrities and fashion brands (their client list includes Chanel and Saint Laurent) — and are known for their theatrical, over-the-top parties and weddings. Farasha, though, is a more tranquil endeavor. “We loved the mountain views on both sides of the property,” says Rosena, referring to the Atlas and Jbilet ranges that appear to envelop the acres of olive groves and herb gardens. The two-story main building, which holds three suites and the soaring, open-plan common space, is complemented by a neighboring stand-alone cottage. To furnish the place, the Charmoys turned to local creative friends: floors are laid with custom tapestries from Beni Rugs; sculptures were installed by the Moroccan contemporary artist Amine El Gotaibi; and the book collection comes from the family estate of Diana Vreeland, the legendary former editor of Vogue, donated to the hotel by her son Freck, who served as the U.S. ambassador to Morocco. Food here is similarly considered, overseen by the chef Aniss Meski. The olive oil is made on-site, most vegetable dishes use the farm’s produce and a flock of chickens provides a daily supply of fresh eggs. And if the prospect of snagging one of only four guest rooms seems like a tall challenge, fear not: six more will be available to book starting next year. From about $370 a night; farashafarmhouse.com.
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