2024 is set to be a transformational year for Air India, as the airline takes major steps towards revamping its entire operations.
Last month, Air India unveiled its first Airbus A350-900, which is currently operating domestic flights in India for crew familiarization. Once the A350s are deployed on long-haul flights later this year, Air India will also debut a new suite onboard amenities.
Today, Air India released a new in-flight safety video, called “Safety Mudras,” which blends essential safety instructions with the kaleidoscope of India’s vibrant culture.
Air India Unveils New In-Flight Safety Video
Air India has unveiled a new in-flight safety video, which is set to launch when the carrier’s new Airbus A350-900 aircraft are scheduled on long-haul routes later this year. Following that, it will eventually be progressively rolled out across the rest of Air India’s fleet.
The last iteration of Air India’s in-flight safety video debuted in 2012, when the airline launched flights on its then-new Boeing 787 Dreamliner aircraft.
The new video, officially titled “Safety Mudras”, was developed in collaboration with Prasoon Joshi (conceptualization), Grammy Award-winning composer and singer Shankar Mahadevan, and Bharatbala (director), with the intent of engaging passengers with India’s diverse culture while delivering safety information.
In the video, safety instructions are integrated with mudras (Hindi for hand gestures) in eight dance forms from around the country, which have served as mediums of storytelling and instruction for centuries: Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha.
Development of the new video spanned approximately six months, with creators travelling around India to capture some of the country’s most mesmerizing locations for the video.
The new in-flight safety video runs just under five minutes in length, and was released in English.
For centuries, Indian classical dance and folk-art forms have served as medium of storytelling and instruction. Today, they tell another story, that of inflight safety.
Presenting Air India’s new Safety Film, inspired by the rich and diverse dance traditions of India.#FlyAI… pic.twitter.com/b7ULTRuX1Z
— Air India (@airindia) February 23, 2024
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