Team Out of Town Blog Hub (Outoftownblog.com) – The Department of Tourism (DOT) announced Monday (October 17) the relaunching of the Philippine Tourism Awards (PTA) to incentivize tourism development in the country and encourage Local Government Units to adopt tourism as a means of economic development.
Tourism Secretary Christina Garcia Frasco announced during the Philippine Tourism Convergence Reception at the SMX Convention Center attended by President Ferdinand Marcos, Jr., Vice President Sara Z. Duterte, First Lady Liza Araneta-Marcos, and representatives from the tourism industry.
The PTA, according to Frasco, aims to develop tourism consciousness in the country by seeking to recognize local tourism enterprises, local government units, and individuals in the industry who have excelled in management performance and tourism service. The Awards will be held in collaboration with the Tourism Promotions Board (TPB).
“With all of you here tonight, we wish to announce the relaunching of the Philippines Tourism Awards and the Tourism Promotions Board. The PTA aims to recognize tourism-related establishments and individuals whose seasoned expertise and commitment have innovatively and creatively projected the Filipino culture and brand,” said Secretary Frasco.
The Philippine Tourism Awards will have 5 major categories: Institutional, Creative, Individual, Destination of the year, and Special awards. Each will have a corresponding sub-category.
The Institutional Awards will be given to those entities considered the best in their respective areas regarding expertise, professionalism, and quality of facilities and services. This will include Hotels, Resorts, Restaurants, Tour Operators, Events, Tourism Councils, Foreign Travel Agents, and Foreign Airlines.
Creative Awards will be in recognition of the professional skills and insights of individuals and entities in their marketing, advertising, and promotions efforts taking into account the creativity, imagination, ingenuity, and factual presentation of information, organization, implementation, and effectiveness of the program/project in terms of achieving client satisfaction.
Individual Awards are meant for those directly or indirectly engaged in the industry who live up to the high standard of service and customer/client satisfaction.
The Destination of the Year Award will be in recognition of a particular tourism destination’s contribution to the development and promotion of…
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