Hyatt Launches Homes and Hideaways by World of Hyatt

Hyatt has announced that it is introducing a short-term vacation rental platform called Home & Hideaways by World of Hyatt. This new initiative will offer members the opportunity to earn and redeem World of Hyatt points on vacation rentals made through the platform.

Once launched, Homes & Hideways will compete with Homes & Villas by Marriott Bonvoy, as well as platforms that solely offer short-term rentals, such as Airbnb and VRBO.

Hyatt Launches Homes & Hideaways by World of Hyatt

Hyatt has announced the upcoming launch of a new short-term vacation rental platform called Homes & Hideaways by World of Hyatt, which is slated to go live in the coming weeks.

Upon its launch, Homes & Hideways will be comprised of existing properties already being managed by Hyatt under its Destination Residences Management division. However, as part of the announcement, Hyatt has identified that a separate company, Lowe, will be responsible for purchasing and operating the existing rental management business.

Tying these together, Hyatt is shifting its business strategy by divesting from short-term property management, and instead focusing on distribution and marketing through the Homes & Hideaways by World of Hyatt platform.

In the near future, the Homes & Hideaways platform will offer World of Hyatt members access to thousands of properties across the United States, including beachfront accommodations in Hawaii and Florida, as well as mountain chalets in Colorado.

Crucially, professional companies manage all of the properties, rather than individual hosts – setting them apart from many properties listed on Airbnb and VRBO.

When the platform launches in the coming weeks, World of Hyatt members will be able to earn and redeem points for stays, and will also accrue tier-qualifying nights for earning elite status.

Another Hotel Chain Enters the Short-Term Rental Space

Hyatt’s upcoming launch of Homes & Hideaways follows in the footsteps of Marriott, which launched Homes & Villas by Marriott Bonvoy in 2019. The platform has since grown to offer 115,000 listings, and has recently added properties in Australia, New Zealand, India, and South Korea.

While Homes & Hideaways by World of Hyatt…