AIR MILES Launches Canada-Wide Partnership with Pharmasave

In the last few months, AIR MILES has made a number of announcements, including new partnerships, new ways to earn AIR MILES, and the promise of more to come.

In May 2024, AIR MILES announced plans for an expanded partnership with Pharmasave, which was to come into place across Canada later this year. 

There’s now an official date attached to the announcement, and as of September 10, 2024, AIR MILES will roll out its partnership with Pharmasave across Canada.

AIR MILES Launches Canada-Wide Partnership with Pharmasave

AIR MILES is expanding its partnership with Pharmasave, one of Canada’s leading chains of independently owned and operated community pharmacies.

Starting September 10, 2024, AIR MILES collectors from all over Canada will be able to earn 1 AIR MILE per $10 spent at Pharmasave when using a linked Mastercard.

Elevated offers to drum up excitement about the partnership will be launched closer to the date as well.

Currently, only Pharmasave locations in Atlantic Canada are participating in the AIR MILES program, but with this new development, purchases at the chain’s more than 870 locations across the country will soon be eligible.

Note that to earn AIR MILES on your Pharmasave purchases, you must individually register Mastercard products (including supplementary cards) through the website of AIR MILES Card Link.

This means only purchases made with a linked Mastercard will earn AIR MILES, and portions of a bill paid with other methods, such as direct insurance billing, will not earn any rewards.

You won’t need to show your AIR MILES card either, as your AIR MILES will automatically be earned based on the purchase on your linked Mastercard.

Exclusively available to Canadian-issued Mastercard products, AIR MILES Card Link lets you earn bonus miles on purchases at participating partners, which include VIA Rail, Sephora, Decathlon, and Dollarama. The AIR MILES you’ll receive are on top of what you’ll otherwise earn through the rewards program of your credit card and/or the merchant itself.

Adding Pharmasave under AIR MILES Card Link allows a “loophole” against the prohibition of rewards or incentives on prescriptions in most Canadian provinces and territories.

With AIR MILES Card Link, you’re earning rewards on your credit card spending, rather than on your prescriptions. This is akin to…