It is an understatement to say that LIV Golf is well-funded, with reports of players being offered huge sums to join the circuit and purses of $25m per regular tournament.
Despite the vast sums of money at its disposal, though, the venture is hoping to become profitable, and it has taken strides to achieve that with agreements including a multi-year TV deal and the confirmation of its first major sponsor, EasyPost.
According to journalist Alan Shipnuck in his latest article on The Firepit Collective, the organisation’s 12 teams are being asked to do their bit to ensure money is used wisely too – by paying for their own travel expenses, and reinvesting team winnings into the franchises.
One of the biggest changes in emphasis for the 2023 season is the importance of the team aspect, as captains gain equity in them and attempt to grow them through sponsorship and fan interest, so the decision to ensure team winnings are invested back into them rather than the bank accounts of individuals appears to be with that aim in mind. That means Charles Howell III, who won $4m LIV Golf Mayakoba for his individual win, will not keep the money earned by his team.
Shipnuck wrote: “In the quest to build a more self-sustaining business, LIV has off-loaded all of the travel costs to each team, though, recognizing the tour is still in its early days, it did supply a stipend for this season. (The plan is to abolish the stipend beginning in 2024.) Players still keep the individual money they win – in Howell’s case, that was a tidy $4 million – but the $3 million for the team victory goes into the Crusher coffers, not the players’ pockets.”
However, that doesn’t mean players won’t see any of the money earned by the teams. Shipnuck also explained that each player is paid an annual team salary, while there is scope for profit-sharing, but only at the end of the season.
According to the journalist, though, the decision – which will also see teams absorb the cost of travel for their families and caddied – hasn’t proved popular with everyone thanks to the different amounts each team earns and spends. One player, who wished to remain anonymous, told Shipnuck: “There is already tension. This week some caddies flew economy and are staying at a motor inn, while [the loopers from Brooks Koepka’s Smash] flew business class and are staying at the [swank] Rosewood.”
The move appears to be part of a wider attempt to rein in the more lavish tendencies of some of the players….
Click Here to Read the Full Original Article at Golf Monthly RSS Feed…